LATEST NEWS Nissan strengthens commitment to customer excellence in the Middle East through Workforce Innovation

Dubai, UAE (01 October 2025): Nissan has successfully concluded its highly anticipated2025 Regional Skills Contest - a flagship initiative designed to enhance competency,innovation and customer experience across Nissan partner network across the Middle East.

Part of a global Nissan program, the contest reinforces the brand’s commitment to deliverseamless convenience and an innovative customer journey from purchase to ownership. Bydeveloping and recognizing the region’s most talented customer-facing professionals, Nissanensures its customers are supported by highly skilled and passionate teams at everytouchpoint.

This year’s contest brought together over 800 participants across eight Middle Easternmarkets: Abu Dhabi, Bahrain, Dubai, Iraq, Kuwait, Lebanon, Oman and Qatar. After a rigorouslocal-market selection process, 191 finalists advanced to the regional stage, with 31 finalistscompeting in Dubai across five key categories: Sales Consultants, Service Advisors, PartsAdvisors, Technicians, and for the first time, Service Managers.

Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS,Nissan and INFINITI, said: “At Nissan, our people and partners are at the heart of ourinnovation and customer-centricity. The 2025 Regional Skills Contest is more than an internalcompetition — it’s a testament to the competencies and dedication of our teams. By nurturingtheir expertise, we’re reinforcing our commitment to delivering exceptional customerexperiences and setting new standards across the industry

Finalists were assessed on their technical knowledge, customer service proficiency, and abilityto handle real-world scenarios from showrooms to service centers. Each award categoryfocused on practical skills, competencies, and innovative thinking aligned with Nissan’s globalstandards.

The top three participants in each category were recognized for their exceptional competencyand contribution to customer excellence, with one overall winner earning the title of “TheElite” in their respective category. Service Managers were evaluated as part of the newlyintroduced Nissan Service Managers Award (NISMA), which highlighted the implementationof impactful Kaizen projects within their respective markets.

The Regional Skills Contest, held in the Middle East since 1997, reflects Nissan’s ongoing focuson innovation through people development and its dedication to raising sales and servicestandards across the automotive industry. By championing talent within its dealer network,Nissan reinforces its promise of delivering cutting-edge experiences, from the first showroomvisit to long-term vehicle ownership.

About Nissan Motor Co., Ltd.
Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’sglobal headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, andAMIEO (Africa, Middle East, India, Europe & Oceania).
For more information about Nissan's products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:

Bassam Saifi
Deputy General Manager – Corporate Communications
Nissan Middle East FZE
E-mail: bassam.saifi@nissan-me.ae
Phone: +971 (0) 58 941 0090

Zaran Tarapore
Senior Account Manager
Edelman Middle East
E-mail: zaran.tarapore@edelman.com
Phone: +971 (0) 56 422 3536