Nissan
  • Albert Khreiche appointed as Managing Director of INFINITI Middle East,effective 1 st July 2023
  • Mayssa Ayoub to assume role of Director Sales and Sales Planning, NissanMiddle East
  • Albert Khreiche appointed as Managing Director of INFINITI Middle East,effective 1 st July 2023
  • Mayssa Ayoub to assume role of Director Sales and Sales Planning, NissanMiddle East
  • Albert Khreiche appointed as Managing Director of INFINITI Middle East,effective 1 st July 2023
  • Mayssa Ayoub to assume role of Director Sales and Sales Planning, NissanMiddle East

Dubai, UAE (23 June 2023) – Nissan Motor Corporation today announced seniormanagement appointments in the Middle East, as it looks to accelerate its businessperformance in the region in line with the company’s long-term vision, Nissan Ambition2030. The changes, set to take place across the Nissan and INFINITI brands, will beeffective on 1 July 2023.

Albert Khreiche has been appointed as the new Managing Director, for INFINITI Middle East.An expert in the sector with more than 22 years of experience, Khreiche joined Nissan in2017 and moves from his current role as Director of Sales and Sales Planning at NissanMiddle East. In his new role, He will report to Thierry Sabbagh, President of Nissan SaudiArabia and INFINITI Middle East and Managing Director, Nissan Middle East.

Mayssa Ayoub, currently General Manager Sales at Nissan Middle East will assume the roleof Director of Sales and Sales Planning, from 1 July 2023. The first female appointed to asenior leadership position in Sales at Nissan Middle East, Ayoub has been with the brandsince 2014 in a variety of roles across functions including Sales, Customer Quality andCustomer Experience. Ayoub also leads the Diversity, Equity and Inclusion (DEI) initiative at Nissan Middle East, a role she has undertaken since 2020. Ayoub will also report directly toThierry Sabbagh.

Commenting on the new appointments, Thierry Sabbagh, President of Nissan SaudiArabia and INFINITI Middle East and Managing Director, Nissan Middle East said:“As we near the completion of our Nissan NEXT transformation plan and move towards ourAmbition 2030 vision, we are committed to building on our strong presence and heritage inthe Middle East to drive sustained and profitable business growth. Following the integrationof the INFINITI brand into our regional operations last year, we continue to place our focuson delivering high-quality products and services that excite and engage our customers inthe Middle East, in collaboration with our trusted network of dealers and partners. Ourpeople are critical to achieving success, and I extend my congratulations to my colleagueson their new roles as we pursue a bright future in the region.”

With these new appointments, Nissan aims to further enhance its operations in the MiddleEast, drive innovation across its products and services, and deliver value to its customers,employees and partners – as the company moves closer to its vision for a cleaner, safer andmore connected world.

Nissan