• The new headquarters office will serve Nissan’s strategy for Saudi Arabia market

14 January 2018, Jeddah, KSA: Nissan Saudi Arabia held an opening ceremony for its headquarters office in Jeddah, as the automaker accommodates for sustained growth in the local market. The launch of the office comes as part of Nissan’s strategic framework for Saudi Arabia, where overall sales increased throughout 2017.

The event was attended by Peyman Kargar, Senior Vice President and Chairman of Management Committee for Africa, Middle East, and India at Nissan and Kalyana Sivagnanam, President of Nissan Middle East and Regional Vice President Marketing and Sales for Africa, the Middle East and India. Local staff, clients, government officials and representatives from local partners Petromin and Alissa Auto, attended the opening, which took place at the Jeddah office in Zahran Tower.

The Jeddah office will cater to over 60 members of staff across a range of divisions and departments, including sales, marketing, customer quality and dealer support development. Operations from the Jeddah office will be led by Bader Al Houssami, Chief Operating Officer at Nissan Saudi Arabia. 

Speaking at the launch, Al Houssami said: “Saudi Arabia represents a major focus for Nissan, where our brand popularity proves itself year on year. Along with our local partners, we have been able to achieve remarkable results, with over 57 showrooms throughout the Kingdom and plan to open more in the coming weeks.”

2017 saw sales of Nissan Altima surge by 59%, which has proved popular with the Saudi. Similarly, the Nissan Patrol remains the SUV of choice in Saudi Arabia and elsewhere in the region, where it saw a growth in sales throughout 2017. 

Houssami added: “The opening of our Jeddah office is a manifestation of our strong relations with our local client base, as well as a representation of our continued growth in the Kingdom. As we look to welcome millions of new female drivers in 2018 our focus is to tailor our business accordingly, with teams dedicated to maintaining and ensuring customer quality and care.”